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How will you help me with the home selling process?
The selling process is a bear that involves lawyers, mortgage brokers, appraisers, inspectors, permit expediters, title searches and more. I’m the one person who will return ALL of your phone calls and emails and serve as a liaison between all parties.
Can't I (or my realtor) just post my home on Facebook?
Yes, but with current algorithms, an organic Facebook post will appear in less than 1% of your friends/fans newsfeeds. With Facebook paid advertisements, you can specifically target potential buyers by their age, income level, zip code and interest in buying a new home.
Can’t I just stick a sign in my yard and hope for the best?
Sure, but realize that only 7% of homes sold with just a sign. Are you willing to take that chance?
How do you market my home on Facebook?
I develop eye-catching ads and then set up marketing campaigns to reach the targeted audiences most likely to buying your home.
If I list with you, is the staging really free?
Yes, if you list with me you get my services as well as use of my art and accessories FOR FREE.
How much does staging cost?
I charge $125 an hour for staging (which includes use of my art and accessories). I spend about 20-25 hours staging an average 2 bedroom, 2 bath home. This includes the development of a design plan, sourcing materials, setting the space up and removing the accessories once the home has sold.
Why are compelling photos so important to selling real estate?
When the typical buyer looks at an online listing the first thing she does is look at the photo and will spend an average of 20 seconds on that first photograph. In order to start the all-important process of creating a relationship between a buyer and a home, something needs to grab her attention immediately. A clean, orderly home is expected, what attract interest are the images that convey a lifestyle and inspire the buyers imagination. Great images get them thinking: ”Hmmm, I’d love to live a life like that in that home.”
What is staging and why is it important?
If you’ve heard about staging, you’ve probably heard the words: de-clutter, depersonalize, and neutralize.   While making a home spacious, clean and removing negative trigger points is important, an equally important part of staging is what is added back in the space.

 

 

 

The goal of successful staging is two fold. The first is to define the space. The second is to tell a story. Storytelling has been one of the most effective marketing tools since the dawn of time precisely for the emotional responses it engenders. Some houses already have their own amazing story. Perhaps it’s located in a specific community or has historic significance. In those instances, my job is to flesh out the story. I excel at telling compelling stories about homes that will pull at both the heart and the purse strings.

How do you tell stories through staging?
I start by creating the ideal buyer in our mind and then set the stage by creating moments of their aspirational life trough vignettes. A vignette is a eye-pleasing visual composition (grouping of objects) that conveys the homes overall style, flavor and narrative. Examples would be a close up of fresh cut greenery to hint at the expansive and verdant outdoor space, a stack of books near a lit fire to convey a homes cozy atmosphere or a few well spaced articles of clothing hanging on matching hangers in a closet to highlight the abundance of storage space available in the home.
Is staging worth it?
Yes! According to the National Association of Realtors (NAR), the average staging investment is between 1 and 3% of the home’s asking price, which generates a return of 8 to 10%.  In a recent study of over 4000 homes, the staged homes sold for 6-22% more than the un-staged homes.

Plus, in controlled tests selling identical homes, professionally staged vs. those not staged, the non-staged houses sold in 102 days, while the staged houses sold in 45 days. (Real Estate Staging Association).

I have great taste and know how to de-clutter… can’t I just clean up my house?
Of course you can, and you should. But that’s just the price of entry. With just seconds to grab the attention of a buyer the pictures need to tell a story and evoke emotion. My expertise lies in understanding the intersection between artistic imagery, smart design and the consumer mindset. Its not enough to create nice pictures, its not even enough to create beautiful pictures. I create captivating imagery that compels consumers to buy.
Can’t I just take pictures of my home myself?
You can, but you might be interested to know that data clearly indicates that homes photographed by a professional garner 61% more online views and real estate listings which include professional photos will sell for more than comparable properties. In addition to the proper tools for creating clear high definition photos (e.g., DSLR camera, tripod, ultra wide-angle lens and lighting kit) professional photographers have the expertise to make spaces appear bigger without appearing empty and understand how size, lighting, color and composition of objects as well as angles can impact a photograph.
How do you determine which accessories to use?
Architectural Digest, Elle Décor, House Beautiful, Catalogs from Restoration Hardware, Pottery Barn and Horchow –I read all of them (any many more) and I’m constantly looking for the latest in accessories and florals. I want buyers to feel as if they are perusing their favorite magazine, on Pinterest and Instagram. My goal is to associate the fun and enjoyment of looking at beautiful things with looking at pictures of your home.
Do I have to empty my home for you to stage it?
Nope. In my opinion virtual staging may bring people into the home based on compelling pictures, but once they get to the home, they are often disappointed. I prefer to work with you to make your home appear in the best light so that it attracts people to visit it online BUT makes people fall in love with it (and thus make offers) in person.